Fengtian’s “Northwest Wind Fire Wheels” Team Secures First Victory: 7-Day Market Breakthrough & “Dual-Engine Strategy” Ignites Channel Expansion Boom

Good news has arrived from Fengtian Integrated Kitchen Appliances’ “Northwest Wind Fire Wheels” market offensive, supervised personally by Mr. Hao Lihua, Sales Director of Fengtian. Over an intensive seven-day on-site promotion and dealer recruitment campaign, the cross-functional task force — jointly formed by the Northwest regional team and headquarters — achieved remarkable success with its innovative “small-team collaborative combat” model.The team signed 9 high-quality new dealers in total, exceeding its phased target. The campaign marked a successful debut of Fengtian’s “Dual-Engine Drive” strategy — centered on “Renovate Home” and “Clean Home” — in the Northwest market, setting a new benchmark for deep market penetration nationwide.

Departing from the traditional “large-scale manpower tactic”, the nine-member elite task force was strategically divided into three specialized teams for optimized resource allocation and precise market coverage:

Liaoyuan Team (Team Spark) — 4 members
As the core offensive unit, this team led in-depth negotiations and contract signings with key clients. Backed by strong professional expertise and systematic support programs, it single-handedly secured 5 new dealers, fully embodying the spirit of “a single spark starting a prairie fire”.

Leiting Team (Team Thunder) — 2 members
Agile and highly efficient, this team delivered “precision strikes” on high-potential prospects. With swift action and decisive decision-making, it developed 2 premium dealers, demonstrating powerful “one-hit” breakthrough capability.



Jufeng Team (Team Hurricane) — 3 members
Responsible for broader regional market penetration and coverage, this team leveraged strong brand influence to attract **2 strong regional dealers”, laying a solid foundation for continued market expansion.

This combined model — “core offensive + precision strike + full-scale penetration” — ensured highly efficient resource use and became key to the campaign’s rapid success.



Strategic Empowerment & Winning Model:
“Dual-Engine Drive” Becomes a Dealer Magnet
Behind the victory lies Fengtian headquarters’ forward-looking strategic support. During recruitment, the company’s “Dual-Engine Drive” model — combining the “Renovate Home” kitchen appliance trade-in program and the “Clean Home” factory-backed maintenance & cleaning service system — emerged as the decisive factor in winning over dealers.It offers a clear, actionable profit path to solve dealers’ pain points: low customer traffic and poor conversion rates, showing potential partners a realistic path to growth even in a saturated market.
One newly signed dealer commented:“Fengtian doesn’t just provide products — it delivers a complete, profitable business model. The case studies and data presented by the Liaoyuan team convinced me that partnering with Fengtian means choosing the future.”

From Breakthrough to Nationwide Momentum
In a phased summary meeting, Mr. Hao Lihua, Sales Director of Fengtian Integrated Kitchen Appliances, stated:“This initial victory is only the beginning. Once the ‘Wind Fire Wheels’ initiative is launched, it will keep moving forward. In the next phase, we will shift our focus from ‘new channel development’ to ‘in-depth empowerment’, ensuring every new partner gets up to speed quickly and achieves profitability.”

He added that headquarters will further roll out support including short-video content creation, livestream training, and local digital promotion — equipping dealers with modern marketing capabilities. The proven Northwest model will be refined into a replicable standard playbook for national deployment.

Industry analysts note that Fengtian’s success in the Northwest is more than just an increase in channel count. It represents a successful strategic shift for the brand: from a product supplier to a model-driven enabler.By deploying elite headquarters teams directly to the front line to provide “one-stop, full-care” implementation support for channel partners, Fengtian is building a strong, defensible competitive moat in its distribution network.

The “Northwest Wind Fire Wheels” team has already launched its second phase of empowerment work, aiming to turn the spark lit in the Northwest into a sweeping prairie fire across the entire region.